Radical Threads. Reclaimed Truth.
ODIE NOLA (Or Does It Explode) is more than a fashion brand — it’s a stitched statement of protest. Founded by New Orleans-based designer and artist Chloe Dewberry, ODIE uses reclaimed garments as its canvas for unfiltered truth-telling. With each embroidered message — from “The FBI Killed the Black Panther Party” to “Flo Kennedy the GOAT” — ODIE unapologetically spotlights the historical erasure, systemic violence, and cultural resilience of Black and marginalized communities. The name itself is pulled from Langston Hughes’s iconic poem Harlem — a nod to the question of what happens when dreams are deferred too long.
Rooted in community and driven by purpose, ODIE donates 30% of profits to local justice organizations and mutual aid groups. The pieces are intentionally hand-crafted, intentionally political, and intentionally wearable. From the visual storytelling of their collections to their partnerships with shops like Glitter Box and platforms like Blindfold Magazine, ODIE makes it clear: fashion is not neutral — it’s a vehicle for radical visibility and collective memory.