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Kawaii Girl Cosmetics is an internationally inspired, curated beauty brand for the whimsical girl.
Kawaii Girl Cosmetics is an indie beauty brand that was founded on inclusivity and using the medium of makeup to create a safe space for beauty fans to be their authentic selves. Makeup should be a judgement-free experience and we will always support the concept of speaking truth to power through the creativity that the beauty world can spark.
In Japanese, “kawaii” means cute. And the concept of cute is something that is prominently featured in Japanese beauty culture, which focuses on enhancing your natural beauty.
KGC is centered on the concept of cosmetics to enhance your natural beauty that leave you comfortable and confident in your own skin rather than reinventing your gorgeous features.
We believe what you see in the mirror – before and after you apply makeup – should still feel like you! Kawaii Girl is a curated brand featuring premium cosmetics that will enhance and highlight the natural beauty in all of us!
We offer vegan-friendly synthetic lashes. All of our lashes are cruelty-free.,Absolutely - all of our lashes can be re-worn multiple times! A great pair of lashes can be viewed as an investment! With proper care, most Kawaii Girl Cosmetics lash wearers can reuse the same pair of lashes up to 20 times. For best results we recommend the following:
Never pull excessively at the hairs. Specifically, our mink lashes are hand-tied to the lash band - pulling excessively at the hairs will cause premature shedding.
Apply lashes after you've applied eye shadow, liner, or any other powders around your eye area to prevent makeup from caking on the top of your eyelashes.
Make sure you apply lash glue only to the lash band and not on the actual lash hairs.
Less is more with lash glue. Applying excessive amounts of glue to the band can cause the glue to adhere to the actual lashes - reducing the longevity of the lash.
For best application results, trim the lash band to properly fit your own lash line length, and make sure the glue is actually tacky (a little dry) before you apply it to your lash line.
Use actual eyelash glue meant for lash strips. Glue designed for individuals, eyelash extensions, or hair extensions is not the same consistency as lash strip glue and can damage the band or lash hairs.
Don't sleep in your lashes. You can crush the hairs and cause permanent crimps in them!
Never pull off lashes! This can stretch or twist the lash band, pull out hairs and pull out your own real lashes!! Remove lashes gently by soaking a cotton pad in a makeup remover solution or using a makeup remover wipe to gently lift the band from your natural lash line. The remover will help to gently break down the lash glue while protecting the eyelash strips and your natural lashes.
Remove any residual glue from the lash band and store it in its original case until your next use!,Yes, our New York Powders are vegan-friendly. Kawaii Girl Cosmetics is a Leaping Bunny-certified beauty brand. This means that we commit to not only not test on animals, but to not use animal byproducts in our cosmetics. Additionally, being certified by Leaping Bunny means that we adhere to a more rigorous set of standards and have to be willing to undergo randomized audits of our business and supply chain to ensure that we're not testing on or using animal products in our production process.